Formerly known as the Mount Roberts Tramway, the Native-Alaskan-owned Juneau Tram is one of the top attractions in Southeast Alaska, popular with locals and cruise ship passengers alike. In partnership with 5ive Creative, we literally re-branded the tram from top to bottom, creating signage and environmental graphics at the dockside admissions area and at the “mountain house” at the tram’s terminus on Mount Roberts. We also helped tell the story of the tram, the history of the area, and the story of the local Tlingit people through a series of museum-style graphic displays.
What we did:
- Naming
- Brand positioning
- Logo design
- Brand guidelines
- Brochure templates
- Advertising
- Apparel and logowear
- Interior and exterior signage
- Branded environment
- Exhibit design
